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Will Symonds

FD/CFO

I am a highly qualified and experienced CFO who has consistently delivered superior performance through improving profitability and driving change within both start-up businesses and multi-national companies. Worked on highly successful exit of Marmalade Insurance through sale to Atlanta. Worked on successful fundraising for Ecospray Limited. MNC experience with PwC, Energizer, Heinz.

Will-Symonds-Fractional-CFO-East-of-England-North

Track record highlights

  • Part-time CFO - Marmalade Insurance 2018-2023.
  • Part-time CFO - Chilfen Group since 2016.
  • Part-time CFO - Ecospray since 2017.
  • CFO - Colman Ideas Asia 2012-2015.
  • CFO - Energizer South East Asia 2004-2012.
  • CFO China, Director in TS - PwC 1980-2003.

Sector Experience

  • Insurance: Car insurance for young drivers, and telematics
  • Services: Professional service companies
  • Manufacturing, Transport & Logistics: FMCG - food and household products, Natural pesticides, Joinery

Will's specialist skills

Exit Planning

Successful exit for Marmalade.

M&A Specialist

Director level professional experience with PwC. Hands on in operational roles going through M&A process.

Budgeting & Forecasting

Getting a grip on the future.

Raising Funds

Equity and debt.

Profit Improvement

High performance team member.

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