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Sonia Lee

Regional Director

25yrs as business leader driving strategic commercial growth for multi-million-pound enterprise across diverse sectors as SLT, director, business owner, and trustee. Offers a multi-dimensional perspective to understand and support SMEs and CEOs in achieving sustainable success. Passionate about fostering relationships and connections across an established ecosystem for impact and united outcome.

Sonia Lee – Regional Director – Scotland East

Track record highlights

  • Strategic Thinker. Utilising over 25yrs commercial experience to think beyond today. Proven record in innovation and creativity, helping business vision find clarity to progress forward with a confident accountable plan.
  • Leadership. Supported teams across multiple organisations to improve overall growth and performance. Cross sector experience, multi-million trading enterprises, multi-million expansion projects, B2B, B2C, leading established companies to fast growing start-ups.
  • Business Development. Built and evolved business models from the ground up, evolving to meet needs of challenges and necessary change. Exceeded sales targets, re-evaluated operations and engaged in significant reinvestment and diverse expansion from new commercial builds, to system implementation, marketing strategy and rebranding.
  • Recognition. Lead award-winning teams, proudly a recurring benchmark and leader in implementing exceptional industry standards, represented retail trading associations on product development, service values and trading challenges.
  • Client Centric. Empathy and passion to lean into what clients really say to fulfil best outcome. As an experienced senior leader, director, business owner, and trustee I share a deep understanding of what it's like to run a business.

Sector Experience

  • Hospitality & Tourism
  • Manufacturing, Transport & Logistics
  • Retail & Consumer Products
  • Not-for-Profit
  • Services

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