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Shauna Laverty-Davies

FD/CFO

I am an experienced Chief Financial Officer/Finance Director with a proven track record as a trusted business partner to Boards, Leaders and Investors across International Companies. My broad industry experience and adaptability enables quick integration into businesses and the design of bespoke solutions to business challenges. I’m known for maintaining stability in challenging environments through resilience and a pragmatic approach.

Shauna Laverty-Davis – Fractional CFO – London North

Track record highlights

  • Extensive experience of introducing and developing targeted management information and KPIs, leading into strong financial and operational forecasts to allow a data driven approach.
  • Led successful business turnarounds through an initiative-based approach. Restructured multiple businesses to ensure resources were dedicated to the most impactful areas and cash flow is stabilised, allowing agile decision making.
  • Developed and nurtured high performing teams to become best in class across Finance Operations, FP&A, HR and Compliance.
  • Urgent cash flow review of financially distressed business to unlock working capital and mitigate short term cash flow issues.
  • Led multiple sale processes simultaneously, co-ordinating the due diligence for the whole business, whilst continuing with BAU operations. Achieved targeted returns based on future profitability figures.

Sector Experience

  • Gaming and Hospitality
  • Financial Services
  • Software & services

Shauna's specialist skills

Budgeting & Forecasting

Experienced in building reliable short and long term business plans, that focus on bringing the numbers to life and aligning with the strategic direction of the Company. Plans have been widely used by Boards, Private Equity Investors, Exit partners and Lenders. Forecasting approach is maintained on a live basis, to ensure initiatives can be assessed and realigned in real time.

Cash Flow Improvement

Expert in working capital optimisation and cash discipline. Have worked across various businesses with serious cash constraints, identifying both short and longer term strategies to improve stability and support decision making.

Exit Planning

Supporting businesses through the end-to-end exit planning processes - including exit readiness, data room preparation and the full due diligence and SPA process.

Team Development

Experienced in rebuilding and professionalising teams with stronger resource and reprioritised focus. Impact to the business includes tighter month end close deadlines, increased accuracy in reporting and reliable fast forecasts. Impact to team members has included feeling valued in the workplace and allowed clear career growth personalised to the individual.

Profit Improvement

Helped business on their path to profitability through introducing cost discipline, operational efficiencies and setting clear strategies and priorities.

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