Sharon Scully

FD/CFO

I am an experienced CFO and commercial leader with a strong strategic focus. I am passionate about creating solutions and supporting SME businesses to grow and develop to their full potential. I enjoy building strong relationships based on openness and trust. Prior to joining The CFO Centre, I gained extensive executive experience as CFO, Deputy CEO and Commercial Director in two major companies.

Track record highlights

Leadership experience guiding organisations through restructuring, profitability, growth and market challenges in travel and events sectors.
Building investor-grade financial models and growth strategies for tech startups and manufacturing pre-revenue ventures.
Support in financial forecasting, exit strategies, cost control, and strategic planning for marketing and retail sectors.
Expertise in pricing, underwriting, regulatory governance, and operational transformation in insurance and InsureTech sectors.
Modelling cashflows and raising funds from Banks, Investors and other financial institutions for operational and capital projects, across sectors.

Sector Experience

Insurance
Hospitality & Tourism
Services
Human Resources & Recruitment
Manufacturing, Transport & Logistics
Sport & Recreation
Technology, Media & Telecoms

Sharon's specialist skills

Strategic Thinker

Providing strategic financial planning, to enable clients to clarify their vision, build a strategy and create innovative solutions.

Leadership

Inspiring and supporting entrepreneurs to gain confidence and achieve their goals, through governance, transformation and building strong relationships.

Exit Planning

Working with owners to identify their exit timescales, review options available, build a plan and support in the execution.

Budgeting & Forecasting

Building budgets and forecasts of profit and loss, balance sheets and cashflow in line with the one to 3 year Business Plan, including measurable targets and monitoring achievement of goals.

Profit Improvement

Identifying all business lines, calculating profitability by line, including direct costs and overhead apportionments, understanding pricing and market drivers and working with owners to look at product mix to maximise profitability.

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