Rory Park

FD/CFO

London SM&SW

Rory Park In 60 Seconds

I am an entrepreneurial CFO who puts commercial and financial expertise at the heart of people-based businesses. With over 20 years of board-level experience in the UK and overseas, I have worked in the media, digital, and marketing sectors across companies ranging from small owner-managed businesses to large network organisations.

Specialist Skills

Strategic Thinker

Helping companies focus on the key measures necessary to achieve success.

Budgeting & Forecasting

20+ years of budgets and monthly reforecasts and in making sure that they deliver the business objectives and are achieved.

Profit Improvement

Delivering sustained profit and margin growth in large and small organisations.

Leadership

Key and valuable member of board and management teams.

Financial Operations

Extensive top to bottom experience of running companies financial, commercial and legal operations.

Track Record Highlights

Led the scale-up and successful sale of an international business to a listed PLC, securing the full earnout and delivering maximum shareholder value.

Revived underperforming companies, consistently driving double-digit profit and margin growth through commercial rigour and financial leadership.

Built agile finance and commercial teams from the ground up, embedding scalable structures, robust controls, and cultures of accountability.

Trusted advisor to founders and CEOs, providing strategic insight across growth, funding readiness, and transformative change.

Hands-on experience launching international operations, including a U.S. start-up in a new sector—navigating multi-currency, cross-border complexity with ease.

Proven ability to secure high-value contracts and drive new business wins, translating commercial opportunities into long-term, profitable client partnerships.

Sector Experience

Creative Services

Media

Tech

Digital

Consultancy

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