Ronnie Smith

FD/CFO

Commercial and entrepreneurial CFO with 20+ years’ experience across the hospitality and leisure sector, working in single and multi-site companies. I enjoy developing and coaching finance teams and interacting with finance and non-financial teams at all levels. I am experienced working in single and multi-site companies. I facilitate strategic and operational planning, and driving transformative change to enhance decision-making, optimise cashflow, secure funding, elevate margins, and stimulate growth.

Track record highlights

Extensive experience of financial modelling, business planning, setting, and monitoring KPIs and business metrics.
Experience in implementing successful turnarounds, improving operations, reducing waste, streamlining, outsourcing, offshoring and renegotiation contacts.
Managing and motivating departmental teams and delivery of results through hands-on leadership and direction.
Scaling of business processes and operations to match increases or decreases in revenues, customers and staff.
Working with owners, managers & external investors to develop operational and strategic plans.

Sector Experience

Hospitality & Leisure: PLC’s and entrepreneurs both having multi sites
Production: Design & build business with £5.5m annual turnover
Event Businesses
Restaurants: Single and multi sites

Ronnie's specialist skills

Business Planning

Undertaken strategic reviews and produced short, medium and long term business plans.

Financial Operations

Building financial building blocks to increase cash, profit and valuation.

Budgeting and Forecasting

Identifying risks, opportunities and tracking performance.

Cash Flow Improvement

Move companies from reactive to proactive cash flow management.

Profit Improvement

Increasing profit and equity value and attracting investors.

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