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Norman Smailes

FD/CFO

I am a highly experienced and personable CFO, with over 25 years of experience at Board level across a variety of industries and business sizes, from owner managed to large international. Adding value by focusing on systems and processes on a day to day basis, as well as developing sustainable, long term strategic opportunities for the business.

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Track record highlights

  • Bought, managed and sold two businesses with significant gains in profit and proceeds.
  • Trained/mentored Chinese CFOs with no prior manufacturing experience in manufacturing businesses.
  • Focus sales force towards selling specific manufacturing product to maximise profit.
  • Key roles in successful implementation of MI and ERP systems.
  • As consultant reviewed stock and WIP processing systems leading to a £1m reclaim of overpaid tax from HMRC.
  • Reduced sales ledger balances by £2m over 6 months to improve working capital.

Sector Experience

  • Engineering: Project, capital products
  • Technology, Media & Telecoms: Rapid turnaround print products
  • Property & Real Estate: Retail estate agency
  • Retail & Consumer Products: Wholesale beauty products

Norman's specialist skills

Systems and Controls

Multiple ERP & MI systems implemented.

Cash flow Improvement

Cash management in good times and bad along with debt reduction.

Profit Improvement

Added value and margin focus as well as overhead cost control.

Budgeting & Forecasting

Track the performance budget preparation into rolling, ongoing periodic forecast.

Management Information

Create timely, relevant information for business decision making.

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