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Mark Asquith

FD/CFO

I help founders bring clarity to their commercial model, pricing and high‑stakes decisions. With 20+ years across 30+ businesses, I simplify assumptions, strengthen commercial and financial narratives, and support leaders through scaling, investor‑backed situations and moments where clarity matters most.

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Track record highlights

  • Strategic and operational planning for 30+ businesses, creating clarity, focus and executable growth pathways.
  • Delivered EBIT +21% over two years and Operating Cash Flow at 1.6× EBIT through commercial and operational improvements.
  • Achieved IBM “world class” performance and 30% cost reductions in manufacturing environments.
  • Secured £11m minority private equity investment, preparing plans, budgets, 100 day plans and supporting due diligence.
  • Led multiple successful business sales at 10×+ forecast EBITDA, managing buyer books, data rooms, Q&A and legal workstreams.
  • Implemented ERP and finance systems to improve efficiency, controls and performance visibility.
  • Stabilised performance in complex, high pressure, investor backed and restructuring situations.

Sector Experience

  • Manufacturing, Transport & Logistics: Commercial clarity, pricing structure and operational improvement for engineered, multisite and PE backed manufacturing businesses.
  • Healthcare: Commercial modelling, cost improvement and performance visibility for healthcare product manufacturers and NHS linked supply chains.
  • Technology, Media & Telecoms: Commercial models, pricing and scaling clarity for digital, creative and technology enabled businesses.
  • Retail & Consumer Products: Commercial clarity, pricing and working capital improvement for ecommerce, distribution and consumer product businesses.
  • Services: Commercial clarity, financial narratives and scaling support for founder led and investor backed service businesses.
  • Engineering: Commercial modelling, cost structure improvement and scaling clarity for precision engineering and advanced manufacturing businesses.

Mark's specialist skills

Business Planning

Developed strategic and operational plans for 30+ businesses, giving founders clarity, focus and executable growth paths.

Profit Improvement

Delivered EBIT +21%, OCF 1.6× EBIT and 30% cost reductions through commercial, pricing and operational improvements.

Raising Funds

Prepared investor ready models, narratives and plans that supported successful fundraising, including a £11m PE investment.

Exit Planning

Led multiple exits at 10×+ EBITDA, managing buyer books, due diligence, data rooms and legal workstreams.

Systems and Controls

Implemented ERP and finance systems that strengthened reporting, controls and performance visibility.

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