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Jonathan Creasy

FD/CFO

I am an experienced CFO & commercial director having +25 years of global technology experience, gained at both quoted and privately held businesses (Angel, VC & PE funded). These roles have given me extensive experience of the full life cycle of businesses from early stages to successful exit. I love the challenge of helping business owner to achieve their ambitions.

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Track record highlights

  • Preparation & presentation of funding models resulting in successful Series C funding of $26m.
  • Working with owner managers & external investors to develop operational & strategic plans.
  • Board advisor and participant for VC back tech businesses.
  • Scaling of business processes and operations to match increases in revenues, customers & staff.
  • Multiple successful sales negotiations ranging from several thousand to multi millions pounds.
  • Established new in-house finance function following the merger of 2 companies.
  • Developed company reporting for Board & management including SaaS metrics.

Sector Experience

  • Technology, Media & Telecoms: FinTech
  • Software: SaaS & DaaS
  • Digital Media
  • Services

Jonathan's specialist skills

Profit Improvement

Targeted KPI tracking and incentive plans creation.

Business Planning

Funding & Operating plans.

Cash flow Improvement

Forecasting & Improving cash collections and renegotiating supplier payments.

Financial Operations

Running & setting up global operations for fast growth businesses.

Leadership

Mentoring & leading multi-disciplinary teams to achieve goals.

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