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Jasmin Norman

FD/CFO

Fractional with extensive experience supporting PE-backed and growth businesses across SaaS, biotech, services and complex multi-entity and jurisdictions (US GAAP and statutory). Proven in building robust finance functions, improving cash and working capital, leading fundraising and investor relations, and providing board-level decision support to drive value, scalability and exit readiness.

Jasmin Norman – Fractional CFO – Coventry & Warwickshire

Track record highlights

  • Private equity backed SMEs (SaaS and events), connecting operations to strategy and growth.
  • Scaling, growth and exit readiness.
  • Rescue failing finance functions to robust high performing.
  • Fundraising and investor stakeholder management.
  • Board reporting; board packs, KPIs, financial statements and forecasts aligning to strategy and cash forecast.

Sector Experience

  • Services: SaaS, biotech, events, real estate, utilities, not for profit, construction

Jasmin's specialist skills

Profit Improvement

Review costs and pipeline translating into revenue.

Investment Analysis

DC forecasts with investment - sensitivity analysis to assess projects with investments.

Cash flow Improvement

Cash run way, cash burn issues addressed 18 months in advance, improve working capital cycle and automate processes.

Strategic Thinker

Linking operations to strategy, aligning to the business plan.

Compliance

Statutory, compliance, regulatory, due diligence, ISOs and audits.

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