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Helena Cooke

FD/CFO

I have broad experience in finance and management in the retail sector. I am a business partner to early stage business management teams and a problem solver, and quickly understand how individual businesses work and what is required to improve processes and profitability. Much of my work includes helping management teams prepare business plans for managing the business and applying for funding.

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Track record highlights

  • Prepared forecasts for presentation to investors resulting in a successful funding round.
  • Developed budgeting process by business segment involving department managers in a business which had never prepared budgets before.
  • Assisted the management team with a business reorganisation designed to protect the existing business and prepare for future growth.

Sector Experience

  • Retail & Consumer Products

Helena's specialist skills

Business Planning

Budgeting & Forecasting

Cash flow Improvement

Systems and Controls

Management Information

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