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Deepak Hooda

FD/CFO

I am a Strategic Senior Finance leader with over 20+ years’ experience and a unique blend of commercial and technical expertise, driving profitability, business transformation, and operational excellence. I have a proven track record in scaling finance functions, leading private equity exits and optimising P&Ls across PE backed firms, SMEs and FTSE listed entities across.

Deepak Hooda – Fractional CFO – London North

Track record highlights

  • Transformed MYCOM OSI from a $15m loss to a $10m profit, growing revenue from $25m to $45m through FP&A overhaul, margin improvement, and strategic restructuring.
  • Led two private equity exits, managing the commercial strategy, due diligence, and financial modelling for each transaction, optimising value for all stakeholders.
  • Created a recurring re-pricing framework at Marston Holdings, unlocking a £3m upside and driving pricing transformation for software renewals.
  • Recovered $2m in 3 months for Unit4 by identifying and correcting billing inefficiencies in the finance operations.
  • Boosted working capital by $2m at MYCOM OSI by halving billing cycle days from 60 to 30 through innovative billing automation and process improvements.

Sector Experience

  • Technology, Media & Telecoms: SaaS, Telecom, Professional Services, Infrastructure
  • Engineering: Professional Services
  • Services: Water & Waste Treatment (Utilities)

Deepak's specialist skills

Cash flow Improvement

Cash flow statements and forecasting.

Exit Planning

Preparing for exit including data room and people, process and systems improvements for exit.

Budgeting & Forecasting

FP&A build up including new systems and processes.

Profit Improvement

Implementing focused turnaround strategies.

Systems and Controls

ERP systems, FP&A systems, Contract life cycle automation systems, Customer relationship management systems and A/R and A/P automation systems implementations.

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