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Sasha Petrovic

CFO

With over 20 years of hands-on experience across industries like media, logistics, retail, e-commerce, technology, telecommunications, and outsourcing, Sasha is a results-driven finance leader known for transforming business performance.

Specializing in financial management, data analytics, project leadership, process optimization, and due diligence, Sasha has a proven track record of driving profitability, improving operational efficiency, and unlocking value through strategic financial initiatives.

Her unique blend of financial expertise and technical insight allows her to implement innovative, technology-powered solutions that streamline operations, accelerate growth, and align financial strategies with broader business objectives. Whether it’s delivering complex financial analysis or leading large-scale projects, Sasha consistently provides actionable insights that empower organizations to outperform the competition and achieve sustainable success.

Sasha-Petrovic

Track record highlights

  • Designed and built daily/weekly profitability models, driving a 20% year-over-year improvement in EBITDA.
  • Architected gross margin sales compensation plans, resulting in annualized savings of $1.5M.
  • Eliminated overtime and streamlined financial processes for a Swiss-based retail and e-commerce company.
  • Expert in system implementations, including NetSuite, SAP Hana4, and MS Dynamics.
  • Developed comprehensive KPIs, financial reporting systems, cash flow models, budgets, forecasts, policies, and procedures from the ground up.
  • Expertly secured bank financing and crafted strategic funding solutions.
  • Led cross-functional projects including the Cegid POS retail system (Switzerland, US, Mexico), foreign exchange initiative (Mexico), inventory control systems (Mexico, US), and e-commerce startup for Canada.

Sector Experience

  • Retail-Consumer Products: Luxury and Consumer Goods, E-Commerce, Wholesale, Corporate Retail
  • Technology-Media-Telecoms: Telecommunications, IT Outsourcing, Call Centre, Media
  • Manufacturing-Transport-Logistics: Final Mile Parcel Delivery, Warehousing Inventory

Sasha's specialist skills

Profit Improvement

Helping companies manage expenses more effectively and boost their bottom line.

Budgeting & Forecasting

Creating and streamlining budgeting, forecasting, and cash flow models from scratch.

Strategic Thinker

Developing strategies to maximize EBITDA, drive growth, and enhance valuation.

Raising Funds

Raising capital to fuel growth, support startups, and meet business needs.

Financial Operations

ERP implementations, financial reporting, policy and procedure development, and strengthening internal controls.

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