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Robert Bray

CFO

Robert is a dynamic and trusted CFO with over 30 years of experience delivering financial clarity, driving business growth, and executing strategic plans for sustained long-term success. He offers a unique blend of entrepreneurial insight and operational expertise, having overseen the financial and strategic direction of more than 40 reporting entities across diverse industries, including infrastructure, manufacturing, construction, e-commerce, and land development. His success includes corporate restructuring, mergers and acquisitions, KPI-driven performance management, regulatory compliance, and R&D tax credits. Robert is recognized for building strong partnerships, consistently delivering results, and fueling sustainable growth.

The York Simcoe Muskoka & North Team covers the regions of; Vaughan, Markham, Richmond Hill, Newmarket, Aurora, Barrie, Orangeville, Muskoka, Sudbury & North Bay.

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Track record highlights

  • Successfully developed a long-term growth plan that resulted in a 130% increase in sales and profitability in the road maintenance business over a 5-year period
  • Negotiated the methodology and structure for a significant U.S. acquisition with the vendors' representatives. Created the accounting structure and financing for more than 40 acquisitions in excess of $100 million
  • Created separate reporting entities from a large single operating company, resulting in significant growth of each new division responsible for their individual financial performance, increasing overall profitability by 40% and sales by 80%
  • Established quarterly off-site reporting meetings with business partners, shareholders, accounting, and sales management, boosting cross-company sales, data sharing, and collaboration on bid opportunities and new business
  • Developed a process to measure performance against budget and capital utilization, driving new business growth and optimizing plant and equipment usage
  • Restructured a corporate chart into capital, operational, and real estate sectors, enhancing shareholder asset protection, financial security, and reducing risk.

Sector Experience

  • Construction: Road Maintenance, Municipal and Provincial Contracts
  • Manufacturing: Concrete Manufacturing and Steel Fabrication
  • Property & Real Estate: Property Acquisitions, Financing, Lease Negotiations

Robert's specialist skills

Leadership & Operational Management

Proven ability to manage portfolios of multiple operating entities, directing financial operations, setting KPIs, implementing budgeting processes, and overseeing quarterly and annual financial reporting to ensure alignment with corporate goals

Mergers & Acquisition Management

Expert in negotiating with stakeholders and structuring over 48 acquisitions, partnerships, and divestitures, maximizing value and optimizing tax structures for all parties involved.

Corporate Finance Strategy

Proficient in streamlining corporate structures and restructuring debt and equity financing, reducing shareholder risk and optimizing credit costs through internal strategies, banking facilities, and third-party finance companies

Business Planning Expertise

Skilled in developing strategic plans that drove significant growth in sales, market share, and profit through reorganization, acquisitions, and expansion. Experienced in executing long-term exit strategies for business units and subsidiaries

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