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Martin Sonne

CFO

Martin Sonne is a CPA, MBA, and Chartered Director with more than 25 years of senior finance and operational leadership across manufacturing, distribution, consumer products, services, and hospitality. He has led businesses and finance functions ranging from entrepreneurial, owner-managed companies to complex organizations with revenues exceeding $1 billion. Martin partners closely with owners and executives to build accountability, translate financial information into practical strategy, and improve profitability — helping business leaders allocate resources wisely and make confident, well-informed decisions.

Martin-Sonne

Track record highlights

  • Led finance operations across three business divisions generating more than $1 billion in annual revenue and managing over $40 million in inventory.
  • Directed the financial and operational transformation of a 75-employee manufacturing business, including organizational redesign, systems modernization, and zero-based budgeting.
  • Led M&A readiness and transaction support — financial modelling, due diligence, quality of earnings preparation, and post-acquisition integration.
  • Reduced accounts receivable over 90 days by 90% and bad-debt exposure by 12% through stronger credit and collection processes.
  • Delivered more than $225,000 in cost savings through benefits restructuring and collective bargaining while maintaining workforce stability.

Sector Experience

  • Retail & Consumer Products: Food & beverage, dairy, consumer packaged goods
  • Manufacturing, Transport & Logistics: Packaging & printing, food distribution, warehousing, logistics
  • Services: Security, professional services, consulting, legal, non-profit
  • Hospitality & Tourism: Foodservice, recreation, sports facilities

Martin's specialist skills

Leadership

Builds and develops high-performing finance and operational teams while partnering with owners and executives to create accountability, alignment, and measurable results.

Strategic Thinker

Translates financial and operational information into practical business strategies that help owners evaluate opportunities, allocate resources, and achieve sustainable growth.

Budgeting & Forecasting

Develops practical budgeting, forecasting, and financial modelling processes that improve visibility, anticipate challenges, and support confident, timely business decisions.

Profit Improvement

Identifies the operational and financial drivers of profitability and develops pricing, cost, and performance initiatives that translate directly into improved margins.

Systems & Controls

Strengthens financial systems, reporting, processes, and internal controls to improve accuracy, efficiency, accountability, and management visibility as businesses grow.

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