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John Parker

CFO

Experienced CFO and business advisor with a proven track record of helping business owners drive growth and achieve their strategic goals. John has held senior financial roles in several small to medium-sized enterprises across a wide range of industries in both the private and public sectors. He has also spent over 15 years as a public practice accountant and trusted advisor to entrepreneurs.

John brings deep financial insight, operational expertise, and a hands-on approach to supporting business leaders through every stage of growth.

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Track record highlights

  • Led the successful sale of a business to a NASDAQ-listed company
  • Built and managed strong banking and investor relationships across multiple businesses
  • Served as CFO for a diverse portfolio of companies, driving financial strategy and growth
  • Among the early adopters of cloud-based accounting technologies to improve efficiency and scalability
  • Spearheaded the development of proprietary software to support business expansion and operational scale

Sector Experience

  • Services: Trucking, Industrial & Financial & Professional Services
  • Manufacturing Transport Logistics: Beverage, Heating Appliance Manufacturer and Exporter
  • Government Defence: Government Services Contracting
  • Health Care: Clinics
  • Finance: Banking Services

John's specialist skills

Strategic Thinker

Over 30 years experience guiding executive decision-making, governance, and growth as a Corporate Director and C-suite advisor

Business Growth

Scaled revenues from $5M to $30M in three years while maintaining EBITDA margins above 30%

Executive Coaching

Certified coach through the Leader as a Coach program, specializing in developing leaders and strengthening team performance

Budgeting, Cashflow & Forecasting

Develops financial models and forecasts to support strategic planning, investor communications, and funding readiness

Banking Relationship

Leads equity and debt financing initiatives, with a strong focus on building and managing banking relationships. Recently raised $5M in equity for a pre-revenue company

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