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David Freeman

CFO

David is a highly strategic Fractional CFO Toronto and executive finance leader with over 20 years of experience across high-growth SaaS, mobility technology, and diversified operating businesses. He operates across finance, strategy, and operations, bringing experience as both a CFO and senior operator. He previously co-founded and helped scale a B2B SaaS company through approximately $100M in capital raises and has led businesses from scale to sale. Through strategic CFO services, David is a trusted advisor to CEOs, boards, and investors, with extensive expertise in building scalable financial infrastructure, leading capital formation and strategic transactions, and driving EBITDA expansion, cash conversion, and successful exits as a Fractional CFO.

David serves clients throughout Toronto, supporting The CFO Centre’s Toronto team and providing strategic Fractional CFO services to growing businesses across the region.

David Freeman (1)

Track record highlights

  • Served as a founding team member and Board Director of a B2B SaaS company that raised approximately $100M in capital, leading early-stage fundraising and overseeing finance and commercial operations through scale.
  • Led end-to-end market entry into Japan, owning finance, legal, sales, delivery, and commercialisation, taking the business from zero to fully operational in a new international market.
  • Directed a 300–400 person India-based operation as the senior North American executive, managing cross-functional oversight, key personnel relationships, and operational accountability across borders.
  • Currently advising the founders of a B2B scale-up through an active sale process to a major strategic acquirer, leading due diligence support, financial positioning, and transaction advisory.
  • Improved gross margins from the low teens to approximately 40% and reduced operating expenses by over $1M per year within two years through pricing strategy, cost restructuring, and operational discipline.
  • Renegotiated a $1–5M USD debt facility with a lender while the business was in default, stabilising the balance sheet and implementing cash management policies to maximise liquidity.
  • Built a finance function from the ground up at a SaaS company, establishing the reporting infrastructure and controls.

Sector Experience

  • Technology, Media & Telecoms: B2B SaaS, Enterprise Software, Fintech, Marketplace Platforms, AI/Data-driven companies
  • Manufacturing, Transport & Logistics: Manufacturing, Industrial Operations
  • Services: Professional services, Consulting, Service-led businesses, Executive coaching
  • Mining, Resources & Energy: Oil & Gas, Mining, Broader Resource-sector operations
  • Retail & Consumer Products: Consumer Goods, Retail, E-commerce, Multi-Channel retail

David's specialist skills

Budgeting & Forecasting

Builds dynamic budgeting and forecasting frameworks that empower founders and leadership teams with real decision-making power, aligning financial planning with strategy, operations, and evolving business priorities

Cash Flow Improvement

Diagnoses and resolves cash flow challenges through working capital optimisation, cost restructuring, pricing discipline, and capital allocation. Improved gross margins from low teens to ~40% and reduced operating costs by over $1M annually within two years

Leadership

Serves as a senior leadership team member and trusted advisor to founders and CEOs, strengthening financial and strategic decision-making, while building executive capability, financial literacy, and confidence in navigating complexity

Financial Operations

Designs and builds scalable financial infrastructure, including finance functions, controls, reporting systems, and KPI frameworks that support growth and deliver clear, decision-useful insights across all stages of the business.

Exit Planning

Prepares founder-led businesses for sale, investment, or acquisition by building financial narratives, strengthening balance sheets, managing due diligence, and advising through transactions and institutional funding rounds totalling approximately $100M.

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