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Danny Chung

CFO

Danny is a results-driven CFO (CPA, CA, US CPA) with over 30 years of experience across Big 4 audit, business partnering, and finance leadership in private, joint venture, and multinational organizations. His deep expertise spans strategic planning, business and financial management, operational efficiency, compliance, risk and change management, and governance.

With a proven track record of delivering measurable results, Danny helps organizations achieve their most ambitious goals—driving growth, optimizing performance, and ensuring long-term success.

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Track record highlights

  • Investment Decision: As the newly onboarded CFO of a hospitality service company, cut down 35 sunk investments to 10 after a business viability study and ultimately with timely execution of corrective actions, revived the business. Also, supported by analyses, expanded or reduced production facilities, promotion efforts in various organizations.
  • Business Turnaround: Turned around a business in one year after implementing effective pricing, channel management, and relevant credit policies that stabilized the open market price of the company's products with significant reduction of DSO days.
  • Fund Raising: Worked out and implemented funding plans to source bank loans and capital injections to fund manufacturing plant expansions in various organizations.
  • Tax Planning: Successfully streamlined invoicing arrangements and content to mitigate VAT risk and saved VAT payments by 30%, thereby increased cashflow for internal use.
  • Commercial Strategy: Successfully formulated and executed new pricing, discount structure, trade terms and territorial plans with a limited product portfolio to overdeliver business and finance plans.

Sector Experience

  • Hospitality-Tourism: Franchise and own-operate economy hotel chain, premium outlet mall.
  • Healthcare: Vaccines, contact lens and storage solution.
  • Manufacturing-Transport-Logistics: Manufacturing routers, hard disk reader head, vaccines, contact lenses, and storage solutions, Transport - cash delivery service.
  • Services: Big 4 public audit, system software implementation consulting and outsourcing businesses, man security company.
  • Banking-Financial-Services: Public audit of finance leasing and insurance companies.
  • Retail-Consumer-Products: Contact lens/storage solution branding and distribution, premium outlet mall.
  • Technology-Media-Telecoms: Routers/servers distribution, hard disk reader head.

Danny's specialist skills

Budgeting & Forecasting

Drive and finalize 5-year strategic forecast, annual budget, and quarterly business reviews package based on rolling forecast discipline to ensure the achievement of business and financial goals.

Cash Flow Improvement

Effective and routine net operating asset management, e.g. inventory, receivables, payables to gap the funding requirement, minimize debts.

Banking Relationship

Source bank loans for expansion of manufacturing facilities and growth of business.

Managing Risk

Compliance, SOX, internal audit/review to deliver correction and enhancement results.

Investment Analysis

Supported by analyses, to discontinue bad, sunk investments of own-operate hotel, to expand or downsize manufacturing facilities and products promotion to ensure a reasonable return on investments.

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