Craig Smith

CFO

Craig is a strategic financial executive with deep experience across family-led and public companies in the land development, home building, and manufacturing sectors. He has led organizations through complex financial landscapes, supporting growth, innovation, and operational efficiency. His leadership includes scaling a market-leading manufacturer specializing in the innovation and movement of bitumen products. Expert in aligning financial strategy with business objectives, Craig brings clarity, commercial insight, and stability to leadership teams navigating change, expansion, and evolving market demands.

Track record highlights

Led a major ERP system implementation and two subsequent upgrades, customizing solutions beyond vendor defaults to significantly improve operational efficiency; introduced automation through bots to further streamline processes
Served as executive team sponsor for the company’s Scope 1 and 2 carbon reduction strategy, with a strong focus on improving energy efficiency at operational facilities
Co-led a cross-functional initiative with Technical Services and Operations that delivered a significant reduction in raw materials working capital
Realigned the finance team’s reporting timelines, content, and format within six months to meet the requirements of new European public company owners
Served as executive sponsor for the company’s Culture Committee, reinforcing organizational values and employee engagement

Sector Experience

Manufacturing: Bitumen production tailored to customer project specifications
Transportation & Logistics: Trucking, Rail, and Marine Asset Management
Property Development & Real Estate: Land Development and Residential Home Building

Craig's specialist skills

Budgeting & Forecasting

Skilled in collaborating across departments to build forecasts that meet the consistency and rigor expected in public company environments

Cash Flow Improvement

Experienced in managing customer and supplier relationships to enhance cash flow, while working closely with Operations and Technical Services to optimize raw material levels and inter-facility sharing strategies

Financial Operations

Provides oversight in complex, evolving reporting environments, ensuring alignment with public company disclosure standards

Management Information

Adept at creating and presenting financial reports that clearly communicate regional performance and macroeconomic impacts to executive stakeholders and public company parents

Strategic Thinking

Expert in integrating diverse business unit needs into cohesive strategies that drive optimal company-wide outcomes

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