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Pascal Plovie, Managing Director
Spotlight: HVK – Het Vlaamse Kruis ambulance service
Managing Director: Pascal Plovie
The problemHVK has been a non-profit organization with extensive community outreach since 1927. The head office is located in Mechelen (Belgium). The association also has about 40 local branches in the Flemish Region and the German-speaking Community. Alongside about 30 salaried employees, the organization also has more than 2,200 volunteers. They staff the emergency ambulance stations around the clock. Core activities: • patient transport • first aid training (individuals and companies) • first aid prevention services • volunteering CEO Pascal Plovie was appointed by the Board in 2017 to professionalize and strategically expand the organization.
The solutionPascal Plovie wanted to structure his plans in order to achieve the objectives which he had jointly set with the Executive Board. After an initial meeting between Coen Vander Kley and Pascal, Wim Braeckman was proposed as part-time CFO. Important requirement: knowledge of the financial and legal aspects of running a large non-profit organization. The new CFO started working with the company soon after the interviews with members of the Executive Board and the managing director. Wim worked one day a week as CFO. During the first few months, the tasks were intensive credit management, digitalization of financial processes, and preparation and implementation of management reporting based on EMAsphere.
Numbers matter. But not just profit and balance sheet numbers. We asked Pascal what is the number that really matters to him?
The non-profit organization is aiming for 0 or break even. This is the ultimate goal, alongside professionalizing the association which has been in existence for almost one hundred years. This must go hand-in-hand with maintaining the necessary resources to make ongoing investments in staff, ambulances, duty stations, IT systems, etc.
A 'thank you' to my CFO
"Wim was soon able to put his finger on the pulse of cash management as well as inadequate systems and reporting. Based on 90 day plans, we made smooth progress. Wim also became a full member of the board. The 24/7 availability of “our” CFO provides a lot of peace of mind." Pascal Plovie
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