Skip to content

Wendy Raffinetti

CFO

I am an experienced and versatile CA with over 20 years of experience in strategic leadership, financial management, investor relations and consulting. I have a proven ability to deliver results—raising R2.3 billion in equity, coaching and mentoring staff, restructuring teams, and optimizing systems—while adapting to diverse roles and challenges.

Wendy-Raffinetti

Track record highlights

  • Equity raising - R2,3billion at Sa Coporate Real Estate Fund.
  • Conversion of National Road Pharmacy to Thrive chain of pharmacies - doubling profit and leading to a successful sale of the chain.
  • Re-design of team and accounting systems at Don't Waste to improve accuracy and efficiency of management information.
  • Mentoring and guiding staff on their career paths at Peakers.
  • Performing a turnaround from 14 years of net current asset deficit to positive net current assets at Durban Shongweni Club.

Sector Experience

  • Property & Real Estate; SA Corporate Real Estate Fund, Ambit Properties Limited, Oryx Properties Limited.
  • Manufacturing Transport & Logistics; mutiple manufacturing audit clients during articles, Don't Waste Services.
  • Hospitality & Tourism; New Frontiers Travel, Durban Shongweni Club.
  • Healthcare; Thrive Pharmacy chain.
  • Not-For-Profit; Durban Shongweni Club
  • Sport & Recreation; Durban Shongweni Club

Wendy's specialist skills

Strategic Thinker

Assisted Thrive Pharmacy in its transformation from a local roadside pharmacy to a chain of wellness pharmacies.

Profit Improvement

Doubled profits at Thrive through cost analysis and new product introduction.

Management Information

Improved management account accuracy at Don't Waste and efficiency at Peakers.

People Manager

Trained and mentored staff at Don't Waste Services and Peakers.

Technology Evangelist

Currently devoting time to incorporating AI into workflows to optimise efficiencies.

Unlock your business’s potential – schedule your free discovery call

Need to speak to us right away?
+27 861 127 280

Schedule your free discovery call

We're committed to your privacy. The CFO Centre uses the information you provide to us to contact you about our relevant content, products, and services. You may unsubscribe from these communications at any time. For more information, check out our Privacy Policy.