Cecilia Tong In 60 Seconds

I am a business partner who is strategic in setting business directions and goals, a leader that ensures business supports are relevant and effective in delivering business objectives, maximizing returns to all stakeholders.

Specialist Skills


Profit Improvement

Cash flow Improvement

Financial Operations

Strategic Thinker

Track Record Highlights

  • Manage corporate functions, including Finance, Risk management, Treasury, Legal, IT, HR, Corporate Secretarial and statutory compliance in both private and public listed companies
  • Drive constant changes and enhancements to the finance and corporate functions' operation to better support business needs and growth.
  • Play a key role as the Group CFO in the business turnaround for a public listed group of companies
  • Involve in group-wide re-structuring and corporatization exercise.
  • Involve in numerous M&A deals, subsidiary spin-off through IPO
  • Lead fund raising through equity right issues, strategic partnership and other financial instruments.
  • Big 4 auditing experience in various industries, including Banking, Manufacturing, Education, Construction, Import and Export Trade, Hotel and other services in Singapore, HongKong and PRC

Sector Experience

  • Services Private Education & Franchising
  • Technology, Media & Telecoms

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