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Martin Sheridan

FD/CFO

Martin Sheridan is a Fractional CFO and transformation leader with extensive experience supporting global FMCG businesses at executive and board level. He specialises in P&L leadership, commercial finance, strategic planning and business transformation, helping organisations turn financial insight into sustainable growth, stronger margins and improved capital efficiency. Martin partners with leadership teams to drive value creation, enhance performance and deliver long-term commercial success through practical, data-driven decision-making.

Martin Sheridan

Track record highlights

  • Built and executed long‑term growth strategies that accelerated business value.
  • Tripled revenue for a European Innovation business and materially improved launch economics and margin.
  • Delivered major operational and process improvements that enhanced the service experience and reduce cost‑to‑serve.
  • Built high‑performing finance teams and implemented best‑practice business partnering and control environments.
  • Delivered strategic value creation through investment appraisal, restructuring, and portfolio optimisation.

Sector Experience

  • Retail consumer products
  • Manufacturing transport logistics
  • Hospitality tourism

Martin's specialist skills

Strategic Thinker

Shaped and implemented regional and global business strategies.

Profit Improvement

Track record of delivering sustained top line and bottom line growth.

Leadership

Built and led high‑performing, solution oriented finance teams.

Business Planning

Aligned strategy, investment, and performance targets through rigorous end‑to‑end planning.

Financial Operations

Led complex financial operations with accuracy, control, and continuous efficiency.

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