"Peace of mind knowing the financial side is in strong hands"
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Naz Lauriault, Founder & Managing Director
Spotlight: 50th Parallel Public Relations
The problem
“I was at a crossroads with my company – ready to scale but aware our internal systems and financial oversight weren’t where they needed to be to support our growth.
I carried much of the strategic load, and without a strong financial partner, I knew we risked growing in the wrong direction – or not at all.
We were missing out on opportunities to build smarter systems, track real performance and make more confident, data-driven decisions.
I also knew I needed someone I could trust to keep the momentum going when I had to step back for my maternity leave.”

The solution
“Hiring [our Fractional CFO] gave us the stability, structure and foresight we needed not only to grow, but to thrive in a more sustainable way making data-informed decisions, optimize how we run the company and focus on long term growth with confidence.
Having a fractional CFO on our team helped me fill a critical gap in our leadership team and gave me the clarity and confidence to make decisions that strengthened our financial health and operational efficiency.”

The creation of a high-performing core team, a 20% increase in revenue and our most successful year to date – all during a period when I was working less.
"Peace Of Mind"
"Thank you for showing up with equal parts financial expertise, grounded leadership and heart during a transformational time for me and the company. I have a renewed sense of trust in our numbers and peace of mind knowing the financial side is in strong hands - even when I had to take a step back after having my son."
Empowering
“Having a fractional CFO on our team helped me fill a critical gap in our leadership team and gave me the clarity and confidence to make decisions that strengthened our financial health and operational efficiency.
I have a renewed sense of trust in our numbers and peace of mind knowing the financial side is in strong hands – even when I had to take a step back after having my son. “