"CFO-Driven business optimization leading to successful shareholder exit via strategic acquisition."
Book my 30 minute discovery call![](https://www.cfocentre.com/nz/wp-content/uploads/sites/11/2021/05/genesis-email-1.jpg)
Vince Costanza, Owner
Spotlight: Genesis Connected Solutions
The problem
Changing revenue mix, subject to pricing/margin pressure, increasing cost structure, lack of numbers-driven management, lack of company-wide internal controls.![White building in sunshine, with Chinese writing over it](https://www.cfocentre.com/nz/wp-content/uploads/sites/11/2021/05/Genesis-2-1-problem.jpg)
The solution
Board-level strategic initiative to increase controls, manage by the numbers, OpEx reduction, tighter cash flow management, etc.![Genesis building, with shopping trolleys parked out the front](https://www.cfocentre.com/nz/wp-content/uploads/sites/11/2021/05/Genesis-solution-e1623756372214.jpg)
![The numbers that realy matter](/wp-content/uploads/2021/04/Logo-Numbers-that-really-matter.png)
![Genesis office building, front view](https://www.cfocentre.com/nz/wp-content/uploads/sites/11/2021/05/genesis-email-2.png)
Numbers matter. But not just profit and balance sheet numbers. We asked Vince what is the number that really matters to him?
The amount by we increased EBITDA margin % from 2019 to 2020, as a result of increased focus on CFO-driven initiatives, ultimately resulting in a successful strategic sale of the business.
A 'thank you' to my CFO.
"Engaging our CFO at Board-level helped us focus on improving the health of the business as our revenue mix transitioned over time, and helped drive a successful outcome in a strategic acquisition of Genesis in Q2’2021."
Discovery Call
Tell us what you really want for your business and life and let's discuss the plan to actually make it happen.