30-years in business in Vancouver, 11-years as a CFO and 13-years as CEO growing a medium-sized company 4x. President $60m, 12-years later $200m , selling in 30 countries. Grew US $2M to $25M. And grew globally $2M to $45M

WHAT HE BRINGS TO THE TABLE

A strategic thinker/mindset with financial acumen that ensures the company’s financial health/plan augments/supports the overall corporate strategy and prioritises stakeholders needs.

A strategist who ensures the company’s financial plan supports the corporate strategy and prioritises stakeholders needs.

Strategy is about how to create value. A well articulated strategy – framework for creating decision making eg. where to invest marketing budget. 

1. Trends, beliefs of assumptions. 

2.Where you want to be in 5-years? Top 3 

3. How going to measure?

4. Must win battles? Fewest things to focus on to drive max value. Grid: Price, vs Cost. Ideal customer, reach – What job do we do for our customers. 

MOST PROUD OF

Repositioned from low price point brand to premium price point, technology centric brand and expanded sales to 30 companies. 

Senior executive with proven track record of achieving financial results with experience in key business drivers and enablers including strategy, finance, consumer product management, marketing, business development, channel management, distribution and operations. Passionate, curious and consciousness champion who excels under pressure while leading and developing high-performance.