Vanessa Firth

Fractional CFO

Vanessa Firth is a highly experienced CFO with over 30 years of expertise in helping entrepreneurs grow and scale their businesses. She specializes in optimizing people, systems, and processes to deliver reliable, actionable financial data that drives informed decision-making.

Before joining The CFO Centre, Vanessa served as the CEO of an accounting firm, partnering with product-based and SaaS entrepreneurs to achieve their business goals. Her entrepreneurial spirit extends beyond accounting, having successfully operated her own ventures, including a hospitality venue and an e-commerce brand. Vanessa’s diverse experience equips her with a deep understanding of the challenges and opportunities faced by business owners across various industries.

Track record highlights

Growth in revenue 10x over 4 years as CEO of an accounting firm
Built outsourced department utilising staff in India and Philippines to manage time zones
Product based systems specialist, have rescued many inventory systems from disaster
Created ecommerce brand, manufacturing in Indonesia
Involved in many capital raises from PE and Crowd Funding to Bank Finance

Sector Experience

Hospitality-tourism; Pubs and Clubs
Retail-consumer-products; Ecommerce, retail - bricks and mortor
Technology-media-telecoms; SaaS, Communications
Services; Agencies, Professional
Property-real-estate; Property Development
Manufacturing-transport-logistics; Manufacturing

Vanessa's specialist skills

Strategic Thinker

I see the bigger picture not just the numbers

Business Planning

Three way budgets that help owners achieve their goals

Cash flow Improvement

Have helped many owners out of cash flow crisis through to proper cash flow planning

Executive Coaching

I help owners achieve their goals through accountabilty and focus

Technology Evangelist

Tech is there to help us achieve our goals, I always look for the best way to do that

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