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Sara Daw

Group CEO

Sara is Group CEO of The CFO Centre and The Liberti Group, having joined as a CFO in 2005. She’s one of the pioneers of fractional and part-time executive leadership, helping thousands of C-suite professionals build portfolio careers in the access economy. Sara is the author of Strategy and Leadership as Service, and Executive Freedom, and holds an MBA from London Business School. She’s also a Chartered Accountant and an Oxford Chemistry graduate. She brings commercial insight, academic rigour, and a transformational mindset to her leadership of The CFO Centre.

Sara-Daw-Group-CEO

Track record highlights

  • Developed The Liberti Group & The CFO Centre's global growth from 2005.
  • Author of 'Strategy and Leadership as Service: How the Access Economy Meets the C-Suite'.
  • Joint author with Colin Mills of 'Executive Freedom - How to escape the C-Suite, create income security, and take back control by building a part-time portfolio career'.
  • Change agent - Specialised Masters in Consulting and Coaching for Change (a joint programme run by HEC & Said Business School, Oxford University).
  • Qualified Chartered Accountant with Deloitte specialising in Corporate Finance.
  • MBA London Business School.
  • Oxford graduate Chemistry.

Sector Experience

  • Human Resources & Recruitment: Part-time and Fractional C-Suite Services
  • Technology, Media & Telecoms: Public Relations
  • Retail & Consumer Products: FMCG, Beauty Sector, Mobile Technology
  • Services: Professionals Services Practices

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