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Joe Oosthuizen

Fractional CFO

I improve profitability, strengthen cash flow, and drive operational excellence. With deep strategic and commercial experience across multinational and entrepreneurial businesses, I help leaders make confident decisions, transform performance, and focus on what matters most. As a Chartered Accountant, I bring proven commercial acumen customised for each organisation to drive commercial prosperity.

Joe (2)

Track record highlights

  • Planned and executed multiple business transformation projects to support growth and improve profitability
  • Negotiated and managed business mergers and acquisitions, including contract negotiation, due diligence, settlement, and leading full integration projects with no commercial interruption—enabling expansion in sales and distribution footprint.
  • Developed a "Volumetric Profitability Model" that established pricing and EBIT at SKU level, transforming a loss-making business into a growing and profitable enterprise
  • Converted traditional paper-based processes into fully digital systems, delivering substantial cost savings and efficiency improvements across all business functions.
  • Developed and implemented BI tools to provide clear, detailed sales transparency for sales teams and executive management.
  • Automated budgeting, forecasting, and reporting processes, providing transparency, clarity, and trust in financial results while saving significant senior management time.
  • Volunteered expertise to assist a local community in resolving complex financial and legal matters relating to their Strata Plan and its Management Team

Sector Experience

  • Manufacturing-transport-logistics; Wholesale, warehousing and B2B distribution.
  • Retail-consumer-products; Sales (B2C e-commerce & bricks-and-mortar), supply chain, warehousing, transport & logistics.
  • Agriculture-farming; OEM products & generic spare parts, including after-sales & service.

Joe's specialist skills

Profit Improvement

Deep experience identifying and understanding the drivers of profit. By targeting pricing, volume, mix, cost efficiency, and strategic initiatives, I help accelerate profitability and release cash flow.

Strategic Thinker

Supporting executives and entrepreneurs to digest complex market, operational, and financial information and convert it into clear, actionable strategies that align stakeholders and drive sustainable growth.

Cash flow Improvement

Implementing accurate and reliable cash flow management tools that provide visibility, strengthen financial stability, and release cash resources for strategic investment.

Compliance

Embedding corporate governance and internal controls to ensure compliance while maintaining commercial momentum. Conducting internal audits of systems and protocols to identify and manage business risks.

Business Planning

Leading end to end business planning processes, collaborating across all functions. Preparing zero based budgeting tools with continuous cash flow forecasting and scenario analysis to present data driven future opportunities and risk considerations.

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