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Craig Horneman

Fractional CFO

Craig Horneman is an experienced CFO with over 25 years helping businesses improve performance and scale. As former APAC CFO for a global technology and insurance organisation, he brings a highly commercial mindset, working with leadership teams to strengthen financial clarity, cash flow and profitability.
Craig Horneman

Track record highlights

  • As APAC Chief Financial, Strategy, Commercial & Risk Officer for Asurion, I assisted in defining strategies to move the needle, taking the business from 1.5 million customers and in the red, to 9 million customers and firmly in the black within 5 years across eleven countries whilst obtaining and industry high Net Promoter Score (Customer satisfaction) of +85.
  • Launching and building business from scratch to $100m in 2 years
  • M&A Transactions and exit sales in Financials Services, including capital raising
  • Transforming and building finance functions from reporters to business partners
  • Major system and ERP implementations

Sector Experience

  • Banking-financial-services; Insurance, Wealth, Investments, Superannuation, Fintech, Saas
  • Insurance; General, Life, Phone & Electronics, Fintech, SaaS
  • Manufacturing-transport-logistics; SaaS, Supply Chain, Reverse logistics, Remanufacturing, Circular economy
  • Technology-media-telecoms; Providing B2B & B2C services and counsulting to Telco's
  • Services; IT services - Outsourcing, consulting, major infrastructure and development Projects, Coaching businesses
  • Retail-consumer-products; Consumer Goods and Department Store
  • Healthcare; Medical Products and services

Craig's specialist skills

Strategic Thinker

Ability to see the business as a interconnected system rather a collection of functions and optimise growth and profitability

Leadership

Capable of holding multiple viewpoints simultaneously and collaborate to link all stakeholders to enable complex decision making and making complex situations simple to understand

Analytics Wizard

Capturing leading indicators and KPI's that enable insight for decision making

Budgeting & Forecasting

Providing forward looking information and scenario planning for decision making and insight

Cash flow Improvement

Ability to optimise Cashflow levers and treating Cash as king

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