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Andrea MacDougall

Fractional CFO

Andrea MacDougall is a Fractional CFO with more than 20 years’ experience driving growth across the technology, manufacturing, tourism & hospitality, and engineering sectors. A former ASX-listed CFO and COO, Andrea led a successful IPO and global M&A initiatives.

She specialises in strategic scaling, AI-driven automation, and deep KPI analysis, helping founders gain greater clarity, control, and confidence in their financial decision-making. Andrea works as a trusted, partner-led advisor to ambitious businesses, focusing on profitability, performance improvement, and preparing companies for investment and growth.

Andrea MacDougall

Track record highlights

  • Public Listing Leadership: Successfully steered a high-growth marketplace through a nine-month IPO process to list on the ASX
  • Rapid Revenue Growth: Drove a 112% Revenue CAGR while reducing employee and marketing expenses as a percentage of revenue by over 30%.
  • Global M&A & Integration: Led due diligence and successful integration for three international acquisitions across New Zealand and Germany.
  • Operational Efficiency: Scaled global operations by implementing NetSuite and HubSpot, utilising AI to reduce team headcount requirements while improving service quality.
  • Strategic Resilience: Developed and executed a COVID-19 response strategy that preserved cash runway and optimised business performance without requiring redundancies.

Sector Experience

  • Technology-media-telecoms; Marketplace, eCommerce, SaaS, edTech
  • Engineering
  • Hospitality-tourism
  • Services

Andrea's specialist skills

M&A Specialist

Pre-acquisition analysis of opportunities through to DD and integration

Profit Improvement

Efficiency opportunities and cost reduction strategies without hindering growth

Cash flow Improvement

Optimising key drivers like debtor collection days and working capital cycles to maximise liquidity

Strategic Thinker

20 years executive experience driving high growth, cash preservation and scalable business strategies

Exit Planning

Whether navigating an IPO or a private business sale, I partner with Founders to architect the strategic, financial, and operational frameworks required for a successful exit

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