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Liana Bertsch – Fractional CFO In 60 Seconds

Liana Bertsch is an accomplished international fractional CFO with over 15 years of experience as a finance professional.

She has provided fractional CFO services to clients of varying sizes and across diverse industries, including Professional Services, PR, Marketing, Digital Agencies, Law Firms, SaaS, e-Commerce, Production, Manufacturing, and Construction.

Throughout her career as a fractional CFO, Liana has demonstrated a strong passion for helping entrepreneurs improve their results and achieve their goals. She has a particular expertise in scaling up businesses, implementing strategic plans, and driving expansion.

Liana is used to making impactful contributions. She also successfully led an engineering start-up from its initial three employees to over 80 employees, growing revenues to $8 million within just a few years.

She also played a pivotal role in growing a staffing agency from 160 to 300 employees, effectively doubling the revenue.

Liana Bertsch’s impressive educational and professional credentials speak for themselves: she holds a master’s degree in economics, an MBA specialized in Finance, she is a CFA charterholder and a Certified Public Accountant.

With a comprehensive skill set that includes business development, strategy, sustainability, operations, accounting, and risk management, Liana Bertsch brings a holistic approach to her fractional CFO roles.

Her proficiency in these areas allows her to effectively drive financial success, optimize operations, and mitigate risks for organizations.

To find out more about our fractional CFO Liana Bertsch, take a look at her here LinkedIn

 

Specialist Skills

Budgeting & Forecasting

Expertise in developing accurate and comprehensive budgets and forecasts to guide financial planning and decision-making processes.

Business Planning

Proficiency in creating strategic and actionable business plans that align with organizational goals, drive growth, and optimize resource allocation.

Cash Flow Improvement

Liana has proven ability to analyze, optimize, and implement strategies that enhance cash flow, ensuring effective liquidity management and sustainable financial operations.

Corporate Finance

Comprehensive knowledge and expertise in managing financial activities and strategies within a corporate setting, including capital structure optimization, investment analysis, and risk management, to maximize shareholder value.

Profit Improvement

Demonstrated proficiency in analyzing financial data, identifying profit drivers, and implementing strategies to enhance profitability, resulting in increased bottom-line performance and sustainable business growth.

Track Record Highlights

  • Liana has successfully led an engineering start-up from its initial three employees to over 80 employees, growing revenues to $8 million within just a few years.
  • Played a pivotal role in growing a staffing agency from 160 to 300 employees, effectively doubling the revenue.
  • Founded two nonprofit organization focused on after-school leadership program for children
  • Successfully collaborated with multiple multinational corporations, gaining valuable experience in diverse international business environments
  • As a fractional CFO, Liana managed the successful integration of a few mergers

Sector Experience

  • Engineering: Engineering, Architectural, Design Firms
  • Legal
  • Services: PR, Marketing, Digital Agencies
  • Not For Profit
  • Sport & Recreation
  • Technology, Media & Telecoms
  • Construction
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