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Asma Jan Muhammad

CFO

Asma Jan Muhammad is a dual Chartered Accountant with 20+ years’ international experience driving financial strategy, transformation, and growth across complex, multi-entity environments. Delivers clarity, control, and commercial impact. Partners with CEOs and boards to improve performance, optimize capital, and support high-stakes decision-making.

Asma no background

Track record highlights

  • Led finance and shared services operations supporting 8,000+ employees and 250+ clients across multi-entity group structures across Finance, HR, IT, Procurement
  • Delivered 40% profitability improvement through cost optimization and operational efficiency initiatives, reduced DSO by 50%, significantly enhancing liquidity and working capital cycle
  • Led M&A transactions, due diligence, valuation, and post-merger integration to drive enterprise value creation
  • Managed AED 100M+ treasury cycles, including payroll funding, receivables optimization, and cash flow planning
  • Delivered ERP implementation within 3 months and deployed automation (RPA) to enhance efficiency and reporting accuracy
  • Led financial restructuring and refinancing of AED 100M+ facilities for underperforming businesses
  • Advised on $100M+ CAPEX investment decisions across international markets including UK, Africa, Pakistan, and Southeast Asia

Sector Experience

  • Banking & Financial Services
  • Manufacturing & Industrial
  • Retail, FMCG & Hospitality
  • Energy, EPC & Resources
  • Outsourcing & Shared Services
  • Technology & Digital Transformation
  • Professional Services

Asma's specialist skills

Corporate Finance

Advising on capital structuring, valuation, and funding strategies to support growth, investment decisions, and value creation.

M&A Specialist

Leading due diligence, deal structuring, and post-merger integration to maximize transaction value and mitigate risk.

Cash flow Improvement

Driving working capital optimization, DSO reduction, and liquidity management to strengthen cash flow and financial resilience.

Profit Improvement

Identifying cost efficiencies and performance levers to enhance margins and deliver sustainable profitability.

Financial Operations

Building scalable finance functions and shared services models to improve efficiency, control, and decision-making.

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