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Ian Robertson
FD/CFO
London West
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Ian Robertson In 60 Seconds
I am a highly commercial, strategic and operational finance leader with over 25 years’ experience of driving sustained business improvements. I have worked in privately owned and subsidiaries of listed businesses both in the UK and groups with overseas operations.
I have specialized in Services businesses, and specifically Marketing Services, helping them to start, grow, reshape, divest, invest and get investment. His strength is to finely balance analytical decision making with human centric implementation in complex stakeholder environments. Be it as strategic as exit strategies or as operational as defining and implementing reporting processes.
Before moving into industry, I qualified as a Chartered Accountant with Deloitte and remains a member of the Institute.
Ian is married with two daughters and more bikes than his wife approves of.
Specialist Skills
Pricing & Negotiation
Multitude of pricing models and formal negotiations for agencies with clients and client groups.
Commercial acumen training
Have trained several non-accountant teams in financial maters.
Geographical Expansion
Opened offices in the US for a variety of agencies.
Exits & Investment
Helped two agencies through the sale process and integration into acquirer groups.
Business re-organisation
Have restructured many organisations to either re-focus, startup, downsize or divest services.
Track Record Highlights
- Created an effective decision making and reporting division for a listed and highly acquisitive Marketing group.
- Opening a series of US office based expansions of successful UK businesses.
- Improved GP% by 8% by strong negotiation and pricing.
- Part of the team who successfully negotiated the sale of a design agency.
- Managed an agency through a successful Earn-Out.
Sector Experience
- Brand Strategy
- Brand Design & Corporate Identity
- Consumer & Stakeholder Market Research – both Consumer and Pharma Stakeholder
- Brand Data & Insight
- Events
- Retail & Workspace Interiors
- Promotions, Loyalty & Rewards
What's next?
To find out how we can help you scale faster, increase cash, profit and valuation and build the business which enables you to fulfil your life's ambition, please book your 30 minute Discovery Call below...
