Jason Brooks – UK Linkology Limited

Speaker: Jason Brooks

Can you describe how The CFO Centre has helped you so far?

I approached The CFO Centre because I felt that our finances were starting to get a little bit too complex. The kind of money that we were turning over, required better handling than our existing bookkeepers could help us with. I mean, ultimately, bookkeepers are there for, you know, getting invoices settled and managing the kind of basic accounting. So, yeah, I wanted to get a CFO in looking at the market, you know, the high-level CFOs are very, very expensive, and it just didn’t seem to make sense to us, so The CFO Centre was ideal. We’ve managed to get someone in that, is from a very senior level, got fantastic experience, the kind of person that we just could not afford to hire. It wouldn’t make sense for it for either party. We just wouldn’t be able to afford to hire them. We’ve got them in the door and they’ve exposed, they’ve exposed holes in a game I suppose that, that we’re not particularly dangerous, but ultimately, you know, filling those holes in is obviously going to save us money and help us to make money going forwards. But actually, the crucial piece is the strategic thinking, that a CFO brings to the table.

So our CFO is working with us on the next year’s plan. And we’ve got three different types of plans we’re looking at. One of which is obviously a high-growth strategy. So without a CFO that’s been there and done it, we’d really struggle to kind of put those forecasts together. And obviously, there’s all the other complexities within the account in which, like I said before kind of holes in our game that have now been exposed. And we, you know, our bookkeepers are better trained as well, so we feel that it’s a fantastic investment and feel that the ROI, is definitely there to be had. And I think you know where we could be in 12 months because we’ve got a good CFO on board compared to without kind of kind of frightens you, really. And I look back and I wonder just how well we might have done if it had the right kind of strategic financial advice on board at the outset. So yeah, CFO Centre has been fantastic for us. I recommend them to anybody that’s looking to grow. You know, got big targets and needs to get someone on board that perhaps they couldn’t afford, as a direct hire. So, yeah, I’ve been absolutely fantastic for us. And, yeah, I couldn’t recommend them highly enough. Thank you.