Mark Bailey Fendix Media

Speaker: Mark Bailey, CEO, Fendix Media

What would you like to say to your CFO?

Mark Bailey: Hi I’m Mark Bailey CEO of Fendix Media. We’ve been working with Andrew Haicalis from The CFO Centre for the best part of a year now. And I just want to say thank you for being there. I know it sometimes it doesn’t always seem like I appreciate your advice or your challenge, but it’s been really very welcome over the last few months. Thanks.

What one or two big issues/untapped opportunities were you facing before you started working with us?

Mark Bailey: I think there’s been a number of challenges over the last few months, but central to all of them has been a major financial transition away from a legacy financial service provider and to a new accounting system. And that involved kind of reinventing all our systems and processes to give us a bit more control that has been an excellent process and, you know seamless, really, without any kind of drop in service level.

What have been the benefits to your business specifically?

Mark Bailey: I mean, I think there’s been a number of benefits of working with Andrew to the business and to me personally, but to the business specifically, you know, the amount of control and transparency and agility, but particularly, the amount of management information we have at our fingertips, financial information to enable us to make confidence and timely decisions is something we’ve not had previously.

What have the benefits been to you personally?

Mark Bailey: I think my own personal, kind of benefits really from working with Andrew. I kind of marry a bit the company’s benefits in the sense that, you know, it’s given me more confidence to make decisions and to move forward and to grow. But also I’ve enjoyed the challenge. Andrews not held back. He’s absolutely been a challenging friend to me and to the business, and that’s been invaluable.

What are you hoping to achieve over the coming 12-24 months with the support of your FD/CFO?

Mark Bailey: I think now we’re in a position where we’ve got more transparency and control over our financial processes and information and systems. The next 12 months will be about raising money and investment for growth because I feel confident, we can, put our best foot forward with any potential investors.