Ayden Shrives Synsport

Speaker: Ayden Shrives, Business Manager, Synsport

I just wanted to say a big thank you to Andre Odendaal

Ayden Shrives: I would just like to say a big thank you to Andre Odendaal for the support you’ve given our business over the last few months. Without your insight and knowledge into small, medium and large businesses, our business would not be where we are today. All I can say is a big thank you for encouraging and driving this business to the future.

What one or two big issues/untapped opportunities were you facing before we started working with you?

Ayden Shrives: One of our major issues at Synsport was the integrity of our financial data. We were unable on a monthly basis to understand our profit and loss, our forecasting, our cash flow forecast. And without any of this data, we were not able to make active and decisive decisions for the business. The adoption of The CFO & FD Centre has been a game changer and one that I recommend to all medium to small businesses.

What have been the benefits to your business specifically?

Ayden Shrives: As a Business Manager at Synsport we have seen great change. The integrity of our financial department is in place, allowing us to make accurate and active decisions on where we want to go. Another benefit is the engagement at bank level, which has made great inroads on our ability to finance vehicles, maintenance equipment and structure various financial deals.

What have the benefits been to you personally?

Ayden Shrives: On a personal level, the adoption of The CFO & FD Centre has been a game changer. The understanding that the financial department is in great hands from a leadership perspective, mentoring perspective, as well as a control perspective, allows me to focus on other areas of the business to ensure that revenue is important all while being managed by the financial department. I can highly recommend The CFO and FD Centre going forward.

With support from your CFO, what are you hoping to achieve over the coming 12-24 months?

Ayden Shrives: A key focus for the next 12-24 months is to ensure that our current Financial Director and the financial department is mentored into the disciplines that are needed to ensure the growth and sustainability of the business.