Victoria Evans In 60 Seconds

I am a commercially focused Finance Director with strong experience in sales, marketing & operations. E-commerce & digital specialist, working with both start ups, SMEs & corporates. A tenacious result driven operator with social confidence and charisma to develop highly productive internal and external stakeholder relationships at all levels, focusing.

Specialist Skills

Profit Improvement

Conducts a Business Discovery focusing on all areas of the business to identify risks and opportunities that if addressed can drive profit improvements.

Management Information

Defines the key business KPIs and Metrics necessary for business reporting, monitoring and analysis, and implements changes where necessary to ensure information is meaningful, timely and robust.

Budgeting & Forecasting

Working in partnership with Key Stakeholders in the Business to build bottom up budgets that are meaningful, achieveable, and against which actuals can be measured and variances understood.

Business Planning

Passionate about working with Leadership to ensure budgeting is not embarked upon on until a Business Plan has been compiled that considers both the internal and external market position, risks and opportunities.


Appraisal of services in respect of expertise, efficiency, growth and cost to identify areas that maybe better suited to outsourcing.

Track Record Highlights

  • Identifying, Negotiating and Securing Multi-Million Partnerships with Major Sporting Brands.
  • Set Up Middle East Trading Operation for MCFC in Abu Dhabi.
  • Turnaround strategy for E-Commerce Fashion Business - cost reductions, early lease terminations, outsourced services resulting in improved cash and profitability.
  • Preparation and Mentoring of Founder seeking funding from BBC Dragons Den - Success in that offer was received.
  • Design & Development of Training Programmes & Frameworks to develop Commercial & Finance Acumen for Finance & Non Finance Professionals.

Sector Experience

  • retail-consumer-products, Apparel, Fast Fashion, Beauty, Sports, Food, Electronics
  • sport-recreation, Football, Cricket, Apparel
  • technology-media-telecoms, E-Commerce, Digital Marketing, Web/Tech Development / SAAS

What's next?

To find out how we can help you scale faster, increase cash, profit and valuation and build the business which enables you to fulfil your life's ambition, please book your 30 minute Discovery Call below...

What do you really want for your business and for you as an entrepreneur? Select the buttons that match your ambitions then...

Book your free Discovery call. Talk to a CFO and discover how to get what you really want from your business - and for you as an individual.

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