Derek Playford In 60 Seconds

Energetic hands on CFO/FD with who loves working with business leaders to create the value they see in their businesses. Having worked across a range of consumer facing sectors in all sizes of organisation, there is nothing I like better than to help shape, articulate and then collaboratively help deliver the visions of entrepreneurs and business leaders.

Specialist Skills

Business Planning

Collaboratively creating the intelligible strategic plan for the business.

Managing Risk

Identification and governance of key risks together with the mitigations required to ensure they do not significantly impact the business.

Profit Improvement

Able to deliver opportunities to drive effectiveness and efficiency through technology and people.


Able to help take businesses and finance teams forward.

Budgeting & Forecasting

Target setting to deliver the strategic plan.

Track Record Highlights

  • Able to articulate the story to communicate the true value in the business that has supported value delivery to shareholders.
  • Redefined and added appropriate controls to complex sales team processes to facilitate more autonomy, faster conversion, and improved profitability.
  • Reshaped, coached and redefined finance teams to truly partner with business leaders to add tangible value.
  • Significant experience in banking relationships and debt raising.
  • Delivered significant property cost value add achievements across multiple site businesses.

Sector Experience

  • Sport & Recreation: Gambling
  • Technology, Media & Telecoms: FinTech - online payments
  • Retail & Consumer Products
  • Hospitality & Tourism

What's next?

To find out how we can help you scale faster, increase cash, profit and valuation and build the business which enables you to fulfil your life's ambition, please book your 30 minute Discovery Call below...

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