Bruce Underwood In 60 Seconds

Financial and business leader with a commercial focus to identify and solve the key organisational challenges. Experienced in driving revenue growth, identifying opportunities and risks, and cost optimisation. Firm believer and advocate that people’s values drive culture, and a positive and curious culture drives financial over-performance. Use direct, transparent and calm style to communicate.

Specialist Skills

Budgeting & Forecasting

Create and model financial plans to support the business strategy.


Financial and business leader using pragmatic and personable approach.

Management Information

Design of KPIs and Board Information to identify key business drivers and results.

M&A Specialist

Provided advice, due diligence activities on buy and sell side, and worked with integrations.

Business Planning

Ensure business aspirations are supported by robust and realistic financial projections.

Track Record Highlights

  • Creation of business performance reporting, including weekly and monthly KPIs and board reporting packs to ensure timely identification of trends, risk and opportunities.
  • Development of relationships with key external parties e.g. Investors, Funders, Suppliers, Banks, External Advisers, providing credibility and confidence of key business drivers and data integrity.
  • Managed and improved existing finance teams to focus on key control items and added value creation tasks and output to support the business strategy. Created lean finance teams to focus on what needs to be achieved.
  • Worked with Management, Advisers and Investors on the successful sale of a business, providing accurate and timely financial data to ensure a clear picture of the financial position is shared.
  • Refocussed Management and Business Owners on driving businesses towards profitability, rather than just volume or revenue growth.

Sector Experience

  • Banking & Financial Services: FinTech - Consumer lending & payments
  • Services: Professional Services, Recruitment
  • Technology, Media & Telecoms

What's next?

To find out how we can help you scale faster, increase cash, profit and valuation and build the business which enables you to fulfil your life's ambition, please book your 30 minute Discovery Call below...

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