Benj Johns In 60 Seconds

An effective commercial Finance Director/CFO with a high level of business acumen and a track record of driving profitability by managing costs and maximising revenue opportunities. Experienced in running businesses in adversity and growth, and building finance capabilities from the ground up.

Media specialist having worked in Publishing, Digital, Ad Tech, Marketing Services and Distribution, as well as Technology and Financial Services.

I will help you better understand your business, improve profitability and develop a coherent financial strategy for growth.

Specialist Skills

Profit Improvement

Controlling costs, restructuring supplier relationships and maximising revenues.

Cash flow Improvement

Getting a grip on working capital to provide the foundations for sustainable growth.

Strategic Thinker

Intelligent and empathetic sounding board, not afraid to ask the hard questions.

Management Information

Supporting business decisions, tracking performance and managing risks.

Budgeting & Forecasting

Underpinning your business strategy.

Track Record Highlights

  • Ran international part of sales, marketing and distribution media company successfully steering the business through the global pandemic to exceed targets.
  • Strong track record of commercial structuring and negotiation of contracts on both client and supplier sides.
  • Maintained EBITDA margins in declining print publishing market through tight cost control, leveraging efficiencies, and developing client and new revenue channels.
  • Successful post-acquisition integration and creation of finance function for ad tech business.
  • Overhauled budgeting, forecasting and cashflow modelling alongside developing board reporting to create emphasis on supporting commercial activities, managing working capital and improving business performance.

Sector Experience

  • technology-media-telecoms
  • manufacturing-transport-logistics
  • banking-financial-services

What's next?

To find out how we can help you scale faster, increase cash, profit and valuation and build the business which enables you to fulfil your life's ambition, please book your 30 minute Discovery Call below...

Discovery Call
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