Tony Baena In 60 Seconds...

Tony brings over 20 years of C-suite experience as a CEO, COO and CFO in the airline, education, and seniors housing and care sectors. Tony has a track record of helping organizations develop their strategic plans, improve their results and realize their goals. Tony also has Board leadership experience as Chair, Vice-Chair and Chair, Audit & Finance Committee for several not-for-profit organizations.

Specialist Skills

Business Planning

Completed the purchase of two development properties and the sale of a non-core property and worked with Director of Finance and KPMG Tax Advisors to minimize tax implication.

Budgeting & Forecasting

Led property portfolio leadership teams in developing annual budgets and reviewing monthly financial results and variance analysis and implementing corrective actions.

Corporate Finance

Worked with VP, Finance & Administration, Treasurer and bond underwriters to issue a fully-subscribed $150 million, 40-year bond.

Technology Evangelist

Led a team that implemented PeopleSoft, including training and change management, as a payroll, benefits and pension administration system for a company with 22,000 employees

Strategic Thinker

With Board Chair, President, and CFO developed the company’s 5-year strategic plan based on the company doubling in size (residences, revenue, customers, and employees).

Track Record Highlights

  • Prepared pro-forma cashflow statements for land purchases, development & construction costs, and 5-year post-opening operations.
  • Conducted merger and acquisition financial and operational due diligence on purchases of potential competitor properties.
  • Worked with Director of Finance and leadership team to prepare annual sales, operating and capital plans and associated KPI’s.
  • Reviewed monthly operating financial and KPI results and variance explanations with property and department leaders and discussed actions to address negative variances.
  • Dealt with mortgage broker and banks to arrange construction financing, take-out mortgage financing and renewals.
  • Worked with Ownership and executive team to identify, evaluate and analyze potential acquisitions as well as find and implement opportunities for synergies and cost savings to boost NOI of the merged entities without compromising customer experience and satisfaction.
  • Reviewed and analyzed financial and operational implications of changes to offered services, new services, and various pricing and revenue options.

Sector Experience

  • healthcare: Seniors housing and care
  • property-real-estate: Property acquisition and divestiture
  • construction: Financing (construction and take-out)
  • not-for-profit Governance and Audit & Finance Committee experience

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